Interface or web site design, like other forms of visual communications, starts with a strategy and a keen understanding of the medium. An effective web site design can influence, motivate and drive action, ultimately delivering results and therefore, value. Web site design incorporates a combination of design, motion, usability and color theory. (it’s like math to an elementary student. When we learned it in art school, we were sure we’d never use it!) Typically, we will design two separate concepts for any given project, showing two possible directions to the same desirable end. Two ways of getting to the same place! Two ways of getting where we want to go.

