The pinnacle for luxurious living in Calgary's South West.

This exceptional development boasts breath taking mountain views, expansive properties and uncompromising estate ammenities.

The Challenge

This high-end development in part of Calgary's southwest community of Aspen Estates is clearly not for the average home buyer. With lot prices over the average single family home alone, this was not to be a mass market campaign. The problem from a marketing standpoint was, all that existed in the early stage was a vision and a dusty street with fantastic views. We needed the tools to communicate this vision and allow potential home owners to envision themselves living in this very exclusive neighbourhood.

Customer Centric Solution

Provide potential home owners with an experience, and a taste of what life in the Heights might be like. Architectural renderings, site diagrams and market comparisons were all used to help create the vision for what's to come. The campaign all started with a logo and a grand vision document. These were then supported by lot signage, brochures and an interactive Flash based website to communicate the community plan and future development.