They're good enough to swim with
the big fish in Hollywood.

Trouble is, nobody knew their name or what they could do. And they certainly didn't have a big Hollywood budget to get the word out.

The Challenge

For many years prior to its formation, Seven24 Films existed originally as Alberta Filmworks. They already had a well established track record, with productions like North of 60, Tom Stone and Shoebox Zoo. Now Seven24 needed to build on its previous successes and exciting new productions in the works. The challenge was to introduce a new company with a proven history to the hard-to-crack inner circles of the American movie industry. As a visually sophisticated industry, everything S24 did graphically, needed to be on par with the big-boys in Hollywood.

Customer Centric Solution

Ecentric was in the enviable position to be able to work with a well established company at recreating their entire graphic look and feel. This started with a simple and clean corporate identity that highlights S24's very modernist esthetic. Next we designed and developed and equally clean website that would be used to highlight their work. It was important that the design of the interface did not overpower the productions themselves. Flash animation, motion design and video were incorporated into the design.