Pure Technologies needed to reach a very select target audience.

Those people who make the 'let's go' decisions on bridges, pipelines and buildings and they needed to keep the communication happening.

The Challenge

Pure Technologies was already an international pioneer of infrastructure and surveillance technologies, providing innovative solutions for owners and engineers around the world. They wanted greater public exposure and investor relations coverage for their stock trading on the TSX by generating online awareness of their already successful products. And they needed to keep the lines of communication open to help build a level of trust required to make this type of decision. 

Customer Centric Solution

Ecentric helped develop an Internet marketing strategy to target this very specialized audience. Our involvement started with a custom designed, content managed website that was optimized for search engines. The website incorporates a host of interactive demos, Flash animations and video clips to help educate potential customers on their complex product offering. An email marketing campaign was designed and programmed for Pure stay connected with their customers and potential customers.