Three small words...
Plan. Execute. Grow.
It's our job to see that you get the best possible value and measurable performance from your online marketing program. And we've got the website designers, programmers and online marketing people to get the job done, and to make your online marketing program soar. We start with your own specific business goals, then plan, execute and grow the solution that will deliver on those goals. First we listen, then we create, then we measure. That's how we bring your project to life. And that's how we ensure your marketing effort scores a big win.
Good market intel: it's your first 'must-have'. Because without it, you're flying blind.
Learn
Less talk. More listening. The objective of this phase is a clear understanding of our client's unique business situation, marketing goals and project requirements. We also want to know what your competition is doing and saying: that's how we can most effectively plan to counteract what they're doing. We make it our business to learn about yours. And we approach each new project from a fresh and educated perspective.
This is where we design your game plan.
And make sure you're in it to win it.
Strategy
Big picture thinking. Once we know your business, and we've identified the communication challenges we'll be helping you solve, we're ready to talk strategy. From customer research and competitive analysis, to comparing your online and offline brand positioning: if we truly understand your playing field, we can play smarter. And that means tailoring a unique solution to your own unique situation.
You know what they say about planning? Those who fail to plan, plan to fail.
Plan
The road map to success. We've defined the goals; we understand the competition; and we know your needs and challenges, both inside and out. Now it's time to put forth an educated and informed plan, one in which our recommendations are analyzed against your strategic objectives and goals.
This is the 'out of the box' stuff.
Creative, innovative, and most important, smart.
Concept
It's starting to get fun. At this stage, all the hard work and thinking starts to morph into something more tangible. The concept development phase allows us to finally get to use our right brain. The strategy and objectives are about to be translated into design, whether of a website, brand identity, print collateral, or all of the above. Our zippy description of this phase: "Strategic thinking made visual".
This is the hard work that goes into
making it 'work'.
Design
More than just pretty pictures. Many factors must go into designing a web site before the proverbial pen is put to paper. To name just a few: site mapping, wire framing, content and interaction design. A site design can be as straight-forward as laying out the look and feel of an ad campaign. Or it can be as complex as multiple screens for a new concept. Either way, the integration of all online and offline initiatives is a must: otherwise, you might as well burn the money you've spent on those components that don't 'match'.
We'll build it so they will come.
And by 'they', of course we mean your customers.
Build
Pieces of the puzzle: This is where the design concepts come to life. They are now in the hands of our trusty and brainy programmers. This stage is the culmination of all the initial efforts between client (that's you!), creative director, writer, and technical lead. You can relax: there'll be one more approvals stage where you can see and test the solution you initially approved at the concept stage.
Keep it current. Keep it fresh.
And keep it working.
Maintain
The work doesn't stop here. Now that you've launched your site and new customers are finding and contacting you, what's next? The site must be kept current, fresh, and high up on your potential customers' search engines. This means it'll need to be updated on a regular basis. Whether this is done manually or through the use of our Content Management System (CMS), a plan must be drawn up, and implemented. Keep your site up-to-date and it will keep paying off for you.
The numbers will tell the story.
And you don't want this story to end.
Measure
The truth is in the numbers. Unlike other mass media, online technologies offer a high degree of measurability. Who's using your site? Where are the users coming from? What are they looking at? This is the kind of knowledge you can access through measurement and analytics. Armed with this data, you can make the educated decisions that will make your online marketing communications even more effective. Which will bring more users to your site... and so on, and so on!
New customers. New sales.
And let's bring everybody back for more.
Market
If you build it and launch, they will come, then they'll come back, right? Maybe. But 'maybe' isn't good enough. You want to continue the sales momentum of your successful site launch. And you want the momentum to grow. We can help. We have a toolbox of mysterious-sounding Internet sales initiatives – Search Engine Optimization, Search and Social Media Marketing – that we can use to keep your marketing effort fresh, unique and appealing. To give customers – and potential customers – reasons to visit your site again and again.
