These stand-alone web sites are used to support a parent brand or specific initiative. They are a supplement to the main site and often have their own domain associated. They are usually used to provide in-depth information about a unique product, service or campaign. Microsites may also be used to aid in search rankings. They can be created to carry topic specific, keyword rich content for users that are searching for those unique categories. These microsites will then have links back to the parent site. (See?  You’ve just initiated a link building strategy! How easy was that?!).

Microsites or Campaign Web Sites