So you’ve written great content that’s topical and relevant to your chosen audience. Great. Now what? Keyword rich content is but one aspect of how search engines rank your page. Another comes indirectly from the people or organizations reading your content. Do they think it is valuable enough to create a link back to your site? If so, it would add another relevance to search engines: they can see that others value your site. Just a few effective link building strategies: submitting your site to directories; commenting on blogs; or authoring news articles with links at the bottom.
