Small product niche, global marketplace.

Alone, sound goods. Together they pose a unique challenge.

background

Enersul has played a major role in the sulphur processing industry through its forming and handling services, and providing state-of-the-art equipment such as the proprietary GX™
granulation technology.

Enersul’s granulation process is a result of more than 57 years of research, development and on-the-ground field experience.

Enersul's most recent technology to hit the global marketplace, the GXM3™ is small technology that packs a big punch.

the challenge

To tell the unique story of the GXM3™ to a worldwide audience, that sees your product as an unimportant biproduct of the oil and gas rening business. Sulphur machinery is use to be... typically big, expensive, hard to install machinery. The GXM™3 is anything but. It's kind of like the original VW Beetle. Why would anyone ever want a small car, that's good on gas and easy to park at the shopping mall?

the solution

Create a global campaign for publications focussed on the sulphur and oil refinery business. Tell a story that positions this small technology as the next big industry idea. The facts alone, make this one a compelling story.

Efficient, economical and easy to setup and relocate. In an environment, where the average granulator takes weeks to assemble and have functioning. This baby is up and running in just a few days. That's different and that makes for good advertising.