facebook.com/chariotcarriers

Social media stories become tales made for print.

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There are very few companies in the world who solely dedicate themselves to the outdoor transportation of children.  Chariot Carriers Inc. is one of them, and has been specializing in this field for more than seventeen years.

Chariot's purpose is to produce the most innovative, safest, and highest quality child carrier products on the market. They are guided by principles such as family togetherness, outdoor activities, health and fitness, balanced lifestyles, environmental sustainability and an ongoing commitment to transforming family outings into unforgettable memories.

the challenge

To communicate a complex and diverse product line to an international audience. The commonality being the passion every active parent shares for being outside, together as a family.

the solution

Ecentric provided a full suite of services starting with strategic planning and brand positioning. Chariot's product line is deep with many unique selling features. In order to communicate effectively with their large and geographically diverse audience, ecentric helped develop a multi-faceted campaign. The strategy centered around an informative and graphically rich website that utilized motion design, Flash video, 360 panoramics and photo galleries. This was supported with a variety of printed materials for in store support.

Chariot's social media tools have begun to play an important role in content generation. This very passionate audience is not shy about sharing stories and pictures of their fmaily adventures. These stories, images and videos have become the stragegic basis which forms the foundation for communicating Chariot's mantra... Outdoor adventures together.

Check out Chariot's Facebook page to see this community in action.