Project Overview
Explain the vision for your project in high level terms. What functionality or unique requirements would you like to see on your site?
Not exactly sure what you need? Not a problem. Indicate that you may be interested in our strategic planning services, which can range from simple analysis to an extensive process that can include customer research and competitive analysis.
Goals
What are the overall goals for your web site?
This can be as simple as a design update to keep up with the competition, or a complete rebranding and new direction completely to take advantage of the social media boom going on.
What are the measurable goals of the project?
Everyone wants to increase traffic to their site, this is a given. Once on the site, have you ever asked yourself, “what do we want our visitors to do?” In some cases, it is to purchase products online, in most cases it involves some action that ultimately drives the user to pick up the phone and contact you. This may involve drive the user to a request a quote or signup for a newsletter. We will work with you to define the steps to achieve your measurable goals for the site.
Online and offline integration
Explain how the website integrates into your organization’s overall marketing strategy.
Will the site support and reinforce your companies existing marketing materials, or will the new site be the basis for all ongoing materials?
Special Requirements
Explain any special features or functionality that you want to incorporate into the new website, such as dynamic functionality incorporating databases, forms, multimedia (Flash, video, audio), email marketing, content management systems (CMS).
Content
What content will be provided to ecentric for the design of the site, and in what file format (PDF, Word, jpeg, BMP, etc.)? Do you require assistance in developing your sites content? Content is frequently quite time consuming for the client, depending on their organization, and can often be the single factor that holds up the development of a site.
Maintenance
Who will maintain the website? What aspects of the site will need to be developed for CMS website administration?
Post Launch Marketing Strategies
What strategies do you have to promote the site once it goes live? Do you need to create a strategy? See Internet Marketing for more info. This can include items such as link building, SEO, Social Media and Email Marketing.
Competitive Comparisons
Name 3 of your local competitors
List their websites
What do you like/don’t like about their sites
Identify any 3 websites you like (not necessarily in your industry)
Describe what you like/don’t like about them
Budget & Timeline
Have you determined the workable budget for your project? When do you want or need your project to go live. We will work with your team to ensure we deploy your project, on time, on budget and on target.
