Archive for the ‘Articles and ideas’ Category

The importance of developing a brand strategy.

Tuesday, August 10th, 2010

A brand is much more than a logo. It’s your company’s identity, a reflection of your product and how customers feel about your firm. Building brand equity is an ongoing process, one that requires careful planning and execution. Ecentric can help your company build an unforgettable brand that stands the test of time.


Get your small business started with social media.

Monday, June 28th, 2010

Social media marketing is the process of marketing your business through social media sites such as Twitter, Facebook, LinkedIn and YouTube, just to name a few. Social media marketing provides a business the ability to connect and interact on a much more personalized and dynamic level than through traditional marketing channels.


If you build it, will they come?

Sunday, May 16th, 2010

Like the movie, many business owners today still believe this statement to be true for their own website. “If we build it, they will come”.